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Having digital skills should enrich the lives of us all. However, 16 million people in the UK still do not have basic digital skills. As the largest retail bank in the UK, Lloyds Banking Group is committed to actively promoting digital skills in order to help our colleagues, customers and communities in Britain prosper.
Eva Eisenschimmel, Group Marketing and Brands Director
Lloyds Banking Group, have committed to ensure that digital skills development is available for our entire workforce by the end of 2013 and will offer targeted support to those who need extra guidance. We will ensure all 100,000 of our colleagues in all divisions of the Group have access to digital skills & internet training to support the development of basic online skills and create a basic online skills “awareness programme” which will include a colleague idea forum where colleagues can post queries and solutions. We’ll also extend digital skills learning to colleagues and up to four of their friends and family, free of charge, through our internet based learning catalogue and create digital champions within the organisation to guide other LBG colleagues with digital skills advice and guidance.
Across Lloyds TSB, Halifax and Bank of Scotland we will commit to the communities in which we operate in. We will explore opportunities for digital skills based volunteering as part of our Day to Make a Difference Programme. We’ll also create a digital champion network within our banking telephony sites and will provide those retail customers who want to have basic digital skills with the necessary tools and learning materials to do so.
In addition, as part of Lloyds Bank Enterprise Awards, we will introduce a new category to recognise best use of digital technology, and celebrate the achievements of student and graduate entrepreneurs as part of the Enterprise Initiative.
We’ll also provide access to mentoring for SMEs throughout Britain and will create a periodic SME digitisation report, which will enable us to provide commentary on the digital learning support that both SMEs and charities need to grow and thrive.
Across Lloyds TSB, Halifax and Bank of Scotland, customers who bank with us online enjoy benefits including more choice and control over the way they manage their money. Everyone should be able to take advantage of these benefits, so we will encourage our 30 million+ customers to Go ON line and we will support them with new tools and guidance materials.
Specifically we will set targets to increase uptake of digital banking for individuals, small businesses and charities and create a new UK digitisation index which will provide an indicator of internet usage. We’ll also provide tools and guidance to customers tackling specific barriers to usage including security and fraud.
We are committed to striving for the highest standards of online accessibility by continuing to work with the Digital Accessibility Centre (DAC), AbilityNet, and the Royal National Institute of the Blind (RNIB) to ensure that people with disabilities are involved with the testing of our websites. We’ll continue to capture customer feedback to help us improve the usability of our websites for all our customers and commit to meeting industry guidelines on accessibility for all of our web based services.